33Across Picks Up $13.1M To Grow Its Big Data Social Graph, No Facebook Strings Attached

Social ad targeting company 33Across, which claims to operate the world's biggest social graph covering over 1.25 billion users globally, has raised another $13.1 million in a Series C round of financing to further expand its services in the wider web -- specifically advertising territory that Facebook has yet to tackle. The funding was led by new investor?Pelion Ventures, and with participation from Flybridge Capital, Greycroft Partners, First Round Capital, iNovia Capital, Panorama Capital, QED Investors, Metamorphic Ventures, and Great Oaks Ventures. The long list of VCs in this current round is because several of them are coming in from 33Across' acquisition of Tynt in January, explains CEO Eric Wheeler: they came on as shareholders in that sale. "They have now doubled down in a big way," he says. The company has now raised $26 million to date.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/jzHindSDxAw/

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